BA ( Advertising & Digital Marketing ) – Top UK University in UAE

BA

ADVERTISING & DIGITAL MARKETING

Course

Overview of BA (Hons) ADVERTISING & DIGITAL MARKETING

Embrace your creativity and learn how to make it commercially viable. This Advertising and Digital Marketing course gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience.
The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you’ll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing.
Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Learn to think analytically, too, and you’ll have a far better grasp of what does and doesn’t work. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments. Google, Hootsuite, Facebook, Linkedln, and the Certified Internet Marketer (CIM) all offer certificates that map directly to what students learn in the classroom. Embrace this course focused on the creative and communication aspects of this vibrant, engaging aspect of business.

Why study at hertfordshire

Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality.

For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact.

Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.

The University of Hertfordshire: Powering Progress for 70 Years

The University of Hertfordshire has a rich and vibrant history of higher education excellence. In 2022-23 we celebrated our 70th anniversary of powering the potential of the many students, graduates, businesses and staff who have passed through our doors.

University of Hertfordshire is ranked 851 in QS World University Rankings by Top Universities and has an overall score of 4.2 stars, according to student reviews on Study portals, the best place to find out how students rate their study and living experience at universities from all over the world.

APPLICATION

Open Enrollment

DURATION

3 Years

ATTENDANCE

Full time, On-campus

FIND OUT MORE

AWARDING BODY

University of Hertfordshire

Entry Requirements

To be considered for admission to our Top-Up MBA programs, the following criteria are taken into account during the application review process:

Two Subjects at GCE A level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent or 12th Grade & 10th Grade pass from a recognized board.
IELTS 6.0 (no less than 5.5 in any element) or equivalent for students whose medium of prior learning was not English.
Candidates who demonstrate an ability to study the programme as evidenced through previous vocational experience will be required to submit a personal statement (of between 350-500 words) that addresses their motivation for undertaking the program; including their references, relevant prior experience and qualifications.

If you are a mature learner and do not meet the specified criteria, you can agree to join via the special entry route.

Benefits of studying BA (Hons) Business Management Degree at hertfordshire

Why choose to study for a BA (Hons) Business Management Degree? The key reason is that Hertfordshire offers an abundance of opportunities for collaborative learning, interaction with industry specialists, participation in numerous extracurricular activities, and hands-on experience in developing managerial skills. Upon enrolling, you will become part of hertfordshire University’s extensive international student community.

Through iLearn, hertfordshire distinctive online platform, you can actively engage in forums and discussions with peers and instructors. The modules are taught and evaluated in pairs to lighten the workload, and the practical assessment methods will help you apply your learning in real-world settings and vice versa.

The program is taught by experienced and knowledgeable faculty, and you will have access to a range of valuable learning resources, including the Perlego online library, EBSCO databases, and Business Source Ultimate. Additional value-added programs and events, as well as bookable academic sessions directly from the UK and accessible student support, will make your time at hertfordshire university a memorable experience.

Programme

Structure of BA (Hons) ADVERTISING & DIGITAL MARKETING

1st Year (Level 4)

Module Title

Credits

Semesters

Academic Skills

0 A

Principles of Marketing

15 A

Understanding Data

15 A

Essentials Skills in Marketing

15 A

Digital Landscape

15 A

Business Environment

15 B

Introduction to Marketing Communications

15 B

Preparing for Professional Success

15 B

2nd Year (Level 5)

Module Title

Credits

Semesters

Campaign Insights, Analysis and Planning

15 A

Social media and Social Influence

15 A

Working with Industry

15 A

Digital Experience

15 B

Marketing Research

15 B

Managing People

15 B

Advertising Concepts and Creativity

15 A

Consumer Behavior

15 B

3rd Year (Level 6)

Module Title

Credits

Semesters

The Future of Marketing

15 A

Branding and Communications Strategy

15 A

Managing the Customer Journey

15 A

Digital Analytics and Social Media Monitoring

15 B

Global Marketing

15 B

Agency Practice and Management

15 B

Dissertation

30 AB

(including Undergraduate Research Skills and Preparation)

0 A

Entrepreneurship, Innovation and Creativity

15 A

Strategic Product Management

15 B

Coursework assessment may include the following activities:
Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation

BA

ADVERTISING & DIGITAL MARKETING

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities.

Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Our course has been designed to cater to the ever so changing professional landscape. Therefore, a student from our course will develop highly prized- in their capacity as a company executive or a business owner.

Overview:

We believe every businessman or professional must possess all the knowledge taught on our course here. Swiss Business School is an established school for decades with top rankings across all rewarding institutions. With the partnership with ATMS in the middle east, the BBA course is taught over Microsoft Teams in line with the pandemic’s restrictions. However, they will soon resume at our state of the art facilities. Our faculty are highly qualified and are also recognised names within their respective fields.

our awards

Accreditations & Partners

Chartered Institute of Marketing (CIM)
Providing access to additional marketing learning possibilities, we are one of only four strategic University CIM partners in the UK, and Commended study center for successive years. You can earn Chartered Institute of Marketing (CIM) certification either in university or afterwards in your career.
Make use of the CIM’s regional marketing club and annual pitch competition, as well as our many other professional and commercial connections.

MBA Experience

Our Top BA Specializations

MBA in Digital Marketing

The banking industry operates within a highly dynamic and intricate environment, which may be more complex than those outside the field perceive. It encompasses various professionals in various sectors, including investment, commercial, and private banking. This necessitates a wide array of expertise, from quantitative aptitude to exemplary customer service abilities.

The BBA Banking & Finance program is a comprehensive undergraduate curriculum designed to equip students with the necessary skills and knowledge for a professional career in banking while establishing a strong foothold in banking and finance. Throughout the program, students will acquire a deep understanding of fundamental subjects such as Financial Accounting, Business Economics, Introduction to Business, and Principles of Management, supplemented by specialized courses.

This program provides a gateway for students to pursue advanced degrees in business administration or specialize in sectors such as insurance, financial markets, and banking. It also offers a solid foundation for students aiming to embark on successful careers in the financial industry.

MBA in Engineering Management

Human resource management (HRM) is crucial for the success of any organization. It entails the strategies, techniques, and processes used to effectively manage an organization’s employees. Understanding HRM is essential in today’s fast-paced and competitive business environment. It goes beyond managing personnel; HRM also involves comprehending the complexities of human behavior in the workplace. HR experts are responsible for creating a harmonious work environment by aligning personnel with business objectives. The BBA in Human Resource Management focuses on developing skills in strategic and human resource planning, remuneration, recruitment, training and development, career planning, organizational effectiveness, and¬employee relations. The curriculum seeks to develop graduates who can manage organizational difficulties and apply conceptual concepts, methodologies, and instruments to address business problems. The significance of studying HRM cannot be overstated in an era where firms are defined by their employees. This program offers a unique opportunity to acquire the skills necessary to excel in the constantly evolving realm of human resources. From shaping company culture to navigating regulatory complexities, HR professionals with HRM education are more equipped to propel their businesses forward, ensuring the success of both the business and its employees.

MBA in Entrepreneurship

A leap towards establishing your skills, passion, and to be business-ready! For people who always ideate about business opportunities and find ways to learn and succeed, pursuing an MBA in Entrepreneurship goes a long way. It helps them build financial stability, manage growth, be a significant part of market research, monetize innovation and create an environment for the business plan that is resistant to the ups and downs of establishing their market presence. Apart from the above-mentioned benefits, students are exposed to various challenges, out of which a few are – generating business plans for a start-up/venture, strategizing, managing risk, finance and other aspects of the venture, figuring out and following the legal formalities, product design, and marketing, etc. Here’s why you should consider specializing in Entrepreneurship while pursuing your MBA program:

1. Familiarise yourself with the concept of starting something new and being good at it prior to doing it in reality. Your MBA in Entrepreneurship is an opportunity to put all your efforts into making your entrepreneurship dream come into existence with the managerial and industry experience you gain during this span of time.

2. Trains you to incorporate the skill set required for an entrepreneur. The coursework is targeted to familiarise the students with all the content (theoretical & practical) required to handle your business from scratch to the final i.e., plenty of mock-up situations to practice and test your skills.

3. Build professional networks with experts and professionals who have real-life experience as entrepreneurs. This not only gives you insights but can help in contacting them for future purposes as a mentor or an advisor.

4. More practical work than theory! When it comes to entrepreneurship your hands-on experience in the field matters the most. And at Ascencia Business School we provide our students’ various resources to capitalize on their thoughts and ideas, and moreover refine them via start-up incubators, internships, tie-ups with leading institutions/organizations, and industry partnerships.

MBA in Finance and Banking

A lucrative career choice with immense opportunities! MBA in Finance and Banking exposes you to an industry that will enhance your knowledge about the economy, financial skills, and business ideas. Establishing a career in this industry acquaints you to a few of the major industries worldwide, such as the corporate sector, real estate, investment services, and banking. With the topics — financial instruments, global economy, risk management, investment banking, and corporate finance, MBA degree in Finance and Banking will open up job opportunities from many avenues — Financial Analysts, Insurance & Risk Managers, Investment Bankers, Chief Financial Officers, Corporate Controllers, etc. If you aspire to establish a career in Finance and Banking, take a look at the benefits of pursuing this MBA specialization:

You not only gain knowledge and experience in the Finance sector but also acquire skills in business. Having a stronghold over finance gives you an upper hand in managing the financial aspects of business, which is a crucial responsibility.
Build a strong foundation in the practical and theoretical knowledge of investment strategies, profitable avenues, insurance & corporate risk, mergers and acquisitions, and a deep understanding of the local and global economy.
Diverse career options – you can work in banking and non-banking sectors. The need to maintain the finance of an organization is present everywhere and thus, gives you an added advantage of applying in any industry.

MBA in Health Insurance Management

The MBA in Health Insurance Management is a specialized program tailored for professionals seeking to advance their expertise in the health insurance sector. This program offers a unique blend of healthcare knowledge and business management skills, focusing on the intricacies and challenges of the health insurance industry.

Students will engage in a diverse array of subjects, starting with foundational courses like HC Marketing, Sustainable Leadership & Organizations, and Financial Management for Hospitals. The curriculum then dives deeper into specialized areas relevant to health insurance management, such as Health Service Operations Management, Strategic Management in Healthcare Organizations, and Informatics in Healthcare.

Key aspects of international practices are covered under International Health Law, while the Management of Care Processes and Quality Risk Management modules ensure a comprehensive understanding of maintaining standards in healthcare. Research Methods and Healthcare Data Analytics form the backbone of evidence-based decision-making in this field.

Specifically catering to the health insurance sector, the program includes focused modules on Health Insurance Products & Pricing and Risk Management in Health Insurance. This targeted approach equips students with the necessary tools and knowledge to lead and innovate in the dynamic world of health insurance.

MBA in Human Resource Management

Managing human resources in an organization isn’t everyone’s cup of tea. Pursuing an MBA degree in Human Resource Management opens up plenty of career opportunities for HR professionals. Those who are willing to learn more about it, welcome to the most stimulating yet challenging course in the management industry. MBA in Human Resource Management is a 1-year post-graduation degree involving specialized training related to topics such as recruiting, onboarding, talent acquisition, training, and most importantly, retention of human resources in an organization. Building and maintaining relationships with human resources, engaging with them, motivating, and ensuring employee satisfaction are topics considered to be vast and complex. As a critical position in an organization, HR professionals deal with issues related to any dispute between employees, their conduct, compliance, and engagement at work.

Therefore, an in-depth understanding of the job role is achieved through the program as it acts as a guide to be an efficient HR professional.

Human Resource, a versatile field, exposes students to various topics such as accounting, management fundamentals, finance, and operations with the core HR practices and theories.

An MBA holder specialized in HR is open to various career options such as Director of Human Resources, HR Manager, Training & Development Manager, HR Management Analyst, etc. Also, this gives you a higher remuneration and package.

Helps in refining the communication skills, supervision quality, and planning skills – which are required to be an HR professional.

MBA in Logistics and Supply Chain Management

If the “behind-the-scenes” of a random store you notice excites you, then you are at the right place. To be meticulous and aware of the planning process to create a project, providing support in terms of logistics to source materials, exploring and selecting apt production methods, distribution, and managing cost and risk, are the roles of supply chain manager. MBA in Logistics and Supply Chain Management at Ascencia Business School is to cater to the training needs of professionals hunting jobs in SCM operational activities. Most importantly, this program makes the students acquainted with the need to maximize cost efficiency and flexibility in unforeseen scenarios while not compromising on value & quality for its customers.

This program gives in-depth knowledge and insight into the logistics and supply chain management field. In a modern world, where there are a million traders and a lot more supply chains, it is vital to choose suitable strategy sources for SCM. This program exposes them to handle such scenarios with its diversified modules.
A clear understanding of logistics and SCM gives you a competitive advantage in the market. It helps in making better decisions for your organization. Thus, perform better in all means.
Due to its significance in all businesses, both nationally and internationally, it is a top-rated sector, and starting a career in the logistics and SCM field will ensure that you have a stable job and remuneration.
It is involved in the day-to-day operations of a business. Therefore, professionals in this field will have an exciting and insightful work experience every day.

MBA in Marketing

Designed to develop future leaders, managers, and entrepreneurs, this specialization provides the students competitive, challenging yet fun and holistic tasks to bring out competent, smart, and multipotential professionals. When it comes to marketing, your theory knowledge does matter. However, the application of the same in real-life scenarios becomes a game-changer. And in a world where new ideas & inventions pop up every day, what good are those if not communicated and marketed to the apt audience? MBA in marketing clears the path to a challenging but fun career. And once you are in the field, what benefits do MBA in Marketing provides you?

Perform well in your job role as you will learn to make better decisions with your insights about consumers and the market.
Apply for jobs in different fields as marketing is an inevitable process or department in any organization. From Brand Manager to Marketing Research Analyst, Marketing Manager, Media Planning, Sales Manager, Product Management, and Business Development Manager. Your career options are not limited to a few.
Earn high income with your marketing skills as this job position is a ceaseless one. The better you perform, the greater the opportunities.
Innovate and think in the most creative ways to build strategies, implement, and evaluate to correct them, if any.
Increased earnings/remuneration.

MBA in Nursing Administration

The MBA in Nursing Administration is an advanced educational pathway designed for nursing professionals aiming to elevate their careers in healthcare leadership and management. This program uniquely bridges the gap between clinical expertise and essential business strategies, creating leaders who can effectively navigate the complexities of the healthcare system.

Students will delve into a comprehensive curriculum encompassing key areas such as HC Marketing, Sustainable Leadership & Organizations, Financial Management for Hospitals, and Health Service Operations Management. The program also covers specialized topics including Strategic Management in Healthcare Organizations, Informatics in Healthcare, International Health Law, and Quality Risk Management. With a focus on real-world applications, the coursework is meticulously crafted to provide knowledge in critical areas like Change Management, Population Health Management, and Healthcare Ethics & Compliance, ensuring graduates are well-equipped to drive innovation and excellence in healthcare.

MBA in Oil and Gas Management

According to the OPEC report, the Global oil demand is projected to rise by 38 million barrels a day to 115 mb/d by 2025 — annual average growth of 1.6 mb/d, or 1.7 per cent, over the years 2002–25. Many Oil and Gas (O&G) companies are looking to reinvent themselves by practicing capital discipline, focusing on financial health, committing to climate change, and transforming business models. Employment in the US oil and gas industry is set to rebound in the coming years and surpass pre-Covid levels, with almost 1.1 million projected workers by the end of 2027, according to Rystad Energy research.

Getting into the management of oil and gas would provide tremendous career opportunities in the areas of risk management, finance, marketing, operations, strategic management, supply chain and logistics. With the MBA in Oil and Gas management, you will learn the fundamentals of oil economics, the operational aspects of oil and gas, managing risks, strategy, finance, sustainability, marketing, supply chain and logistics. The MBA in oil and gas focuses on the application of management discipline in the context of oil and gas. This program is ideal for those who are looking to build or upskill their career in the oil and gas Industry.

MBA in Project Management

Graduates of this program would be specifically skilled in completing projects efficiently, creatively, and profitably for a business. Analyzing, evaluating, ideating, developing, executing, and managing projects become the core objective of specializing in Project Management. Take a look at why one should take up MBA and specialize in Project Management:

1. Gain competitive advantage from the rest of the graduates as this program trains their students to take up highly responsible/leadership roles.

2. Ability to work in any and every growing industry – worldwide potential. Be it technology, healthcare, finance, law, and engineering.

3. Work smart by foreseeing challenges and prioritizing tasks accordingly.

4. Higher remuneration as you will be handling and managing one of the paramount aspects of running a business smoothly.

5. Open to multiple career pathways such as Associate Project Manager, Information Innovation Project Director, Product Director, Senior Extend Supervisor, or Project Facilitator.

MBA in Project Management

Quality management as a career is not just growing in numbers but in its importance too. Across the globe, organizations have come to recognize the significance of quality in their products and services which are arguably one of the building blocks of business success. Quality management helps in building and maintaining the reputation of the brand, driving customer satisfaction, and loyalty as well as accelerating business profitability and growth. According to glassdoor.com, the estimated total pay for a quality management professional is $78,282 per year in the United States, with an average salary of $48,031 per year.

A large number of companies are investing in quality managers to ensure their products, services, or projects comply or meet high standards. Six Sigma, Lean, Kaizen, and TQM are some of the popular approaches to quality management. Today employers seek quality management professionals who are equipped with deep foundational knowledge and skills in the various domains of quality management. A well-recognized degree in quality management offers tremendous scope for professional growth and bring in lucrative offers and benefits.

This MBA in quality management is designed for working professionals who wish to carve out a space for themselves, accelerate career growth and earn a globally accredited and reputed master’s degree.

A Master of Business Administration (MBA) degree is one of the most popular and respected graduate degrees in business. It is designed for professionals who want to advance their careers and develop their leadership and management skills. In recent years, the popularity of online MBA programs has grown rapidly, offering students the flexibility to earn a degree while balancing their work and personal commitments.

The best online MBA programs offer a rigorous curriculum that covers a broad range of business topics, such as finance, marketing, management, and operations. They also offer students opportunities for practical experience, such as internships or consulting projects. The online format allows students to access course materials and interact with faculty and classmates from anywhere in the world, making it easier to fit their education into their busy lives.

There are many factors to consider when selecting the best online MBA program for you. Program accreditation, faculty expertise, and program reputation are important considerations, as well as cost and the length of the program. It is also important to consider the program’s flexibility and resources for online students, such as access to online libraries and technology support.

It was a pleasant journey with Ascencia while pursuing my MBA program. I am very grateful to Ascencia team for providing us with highly experienced teachers, who were able to correlate the theories with the practical aspects of business and they were constantly encouraging us throughout the journey. Thanks again for assisting and guiding us in the best way possible to take us to the end.

BA

Business Management

Pursuing a career in business today means preparing yourself for an ever-changing world, reaching into new markets, adopting new technologies and crossing the boundaries between traditional disciplines. Success in this environment depends, to a great extent, on your ability to be versatile, to communicate, to think globally and to be creative in applying business principles to new realities.

Your undergraduate business education is your launching pad into this dynamic world. And no matter what career path you choose–from finance, marketing, management or e-business – the lessons you absorb as an undergraduate will help shape your future. Our course has been designed to cater to the ever so changing professional landscape. Therefore, a student from our course will develop highly prized- in their capacity as a company executive or a business owner.

Overview:

We believe every businessman or professional must possess all the knowledge taught on our course here. Swiss Business School is an established school for decades with top rankings across all rewarding institutions. With the partnership with ATMS in the middle east, the BBA course is taught over Microsoft Teams in line with the pandemic’s restrictions. However, they will soon resume at our state of the art facilities. Our faculty are highly qualified and are also recognised names within their respective fields.

A BBA degree is a popular choice for students who want to pursue a Bachelor of Business Administration without sacrificing their current work or personal commitments. This degree program typically covers a broad range of business topics, such as finance, accounting, marketing, and management. As a student, you have the flexibility to study at your own pace, and many programs offer asynchronous learning opportunities that allow you to complete coursework on your own schedule. With a BBA degree, graduates are prepared for a variety of careers in the business world, including roles in management, finance, marketing, and more.