The finance and accounting sectors in the UAE are experiencing significant shifts, particularly with the increasing integration of AI and digital tools. These technologies are enhancing efficiency in tasks like tax preparation, auditing, and financial modeling. Additionally, there’s a growing demand for professionals skilled in Financial Planning and Analysis (FP&A), as businesses navigate economic uncertainties. The shift towards value-based pricing in accounting is also noteworthy, as firms aim to align their services more closely with client needs(English).
In 2024, the UAE’s event management industry is seeing a strong emphasis on creating immersive, experience-first events. Planners are increasingly looking for unique venues that can provide interactive and engaging experiences for attendees. AI continues to play a significant role, with event planners using generative AI tools to streamline tasks and enhance creativity. Moreover, sustainability and accessibility have become crucial considerations, reflecting broader consumer expectations for brands to address social issues through their events(Cvent).
The UAE’s advertising market is projected to continue its growth, driven by digital platforms such as internet and mobile advertising. Traditional mediums like television and print still hold significance, but the shift towards digital is undeniable. Companies in the UAE are also focusing on capturing market share through competitive strategies and innovations in advertising technologies (6Wresearch).